Internet can be a valuable source of health information, offering a vast range of resources that can help people make informed decisions about their health. However, it’s important to be cautious when seeking health information online, as not all sources are trustworthy or accurate. In a diverse country like India that speaks 22 different languages and follows a multi-medicinal practice, misinformation around health galore. In this background, AACI’s @TRUST accreditation of medical content publishers provides key signals to visitors on trustworthy content.
American Accreditation Commission International (AACI) that provides @TRUST accreditation to medical content publishers has rated THIP Media from The Healthy Indian Project as a credible publisher of medical content. AACI’s evaluation criteria scrutinises publishers on the editorial methodology and quality of the medical content published. THIP Media becomes the first Indian website to be accredited by AACI. The various other websites accredited by AACI worldwide includes Healthline, Medical News Today, Drugs.com., Asbestos.com, R3i, and many other.
Speaking about the certification, Sudipta Sengupta, CEO, The Healthy Indian Project says, “One of our recent surveys shows that 62 per cent of Indians find it difficult to recognize credible health information in the online space. Certifications by AACI aim at solving that problem. THIP Media is trying to create a trusted healthcare information ecosystem for the Indians. While THIP Media’s editorial team follows a strict discipline to maintain editorial standards of the medical content we publish, subjecting ourselves to third party audits helps us stay focused. Being accredited by AACI will also boost confidence of our readers.”
Speaking on the occasion, Kresimir Antonio Paliska, CEO and Senior Vice President, AACI says, “Congratulations to THIP Media on achieving the @TRUST excellence award for Medical Web Content. It is comforting to know that trustworthy, clinical information can be found on the internet in these unusual times of rampant misinformation. We were impressed by THIP’s commitment towards editorial processes while creating trusted medical content.”
Commenting on the rigorous certification process, Neelam Singh, Editor, THIP Media says, “The rigorous process of scrutiny that we had to go through as a part of the certification process speaks volumes about AACI’s commitment to standards. It also helped us become better in terms of a medical content publisher.”
Mr Dheeraj Khatore, the CEO and VP of AACI India also congratulated The Healthy Indian Project on becoming India’s First certified web-content organization by AACI. He said, “In the era of digital health, where India is witnessing the exponential use of technology in day-to-day life, trusting the content of medical information is a crucial component of health care delivery. Providing right information is a major challenge in the present digital world; AACI @TRUST certification helps to overcome those hurdles. It is really great to have platforms like THIP Media who are committed to providing credible health information to Indians.”
THIP Media, the media arm of The Healthy Indian Project was launched in 2019 with the objective of building verified health information targeted towards the people in India. The platform delivers health-related content in various formats, including short Q&A, doctor’s video bytes, and diet tips. Additionally, it works to dispel health-related myths and misinformation that circulate on social media. THIP Media ensures the accuracy of its content by conducting thorough research, citing sources, and having certified medical professionals review all publications.
About American Accreditation Commission International (AACI)
Headquartered in Hendersonville, North Carolina, American Accreditation Commission International (AACI) is the world’s leader in certification of medical web content. Also, AACI is one of the most experienced organizations in the provision of healthcare organization accreditation and clinical excellence certification services. AACI has received an accreditation award from the International Society for Quality in Health Care External Evaluation Association (IEEA). IEEA accreditation provides assurance that the standards and processes used by AACI meet the highest international benchmarks for accrediting bodies.