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Medical Content Certification
Promoting Trustworthy, Evidence-Based Health Information Online
In today’s digital landscape, the internet is saturated with misleading, inaccurate, and often harmful health information. At AACI, we are committed to raising the standard of medical content available to patients, the public, and healthcare professionals alike.
The AACI Medical Content Certification program was developed to serve as a “humbug repellent”—a seal of credibility that empowers users to trust the quality and integrity of information found on certified websites.
Our Mission
This certification program promotes the dissemination of high-quality, evidence-based health information through digital platforms. It supports the responsible use of the internet to share accurate, transparent, and clinically relevant content for patients, caregivers, and healthcare providers.
How It Works
The Medical Content Certification is a service offered to website publishers and content producers who seek to assure their audience that the health information they provide is trustworthy, unbiased, and medically sound.
Certification is awarded only after the website content has been thoroughly reviewed and validated by the AACI Technical Committee. This process ensures compliance with essential standards of transparency, accuracy, and professional ethics.
Certification Criteria
The AACI Surveyors evaluate websites based on eight core categories:
- Author and Editor Identification
Clear disclosure of content creators and their qualifications. - Reference Bibliography
Inclusion of credible sources and up-to-date medical references. - Physician–Patient Ethical Considerations
Respect for ethical boundaries in clinical communication. - Privacy and Data Use
Compliance with standards for user data protection and confidentiality. - Transparency
Disclosure of ownership, funding sources, and content development practices. - Risks and Benefits of Medical Products
Balanced and evidence-based presentation of pharmaceuticals and medical devices. - Advertising and Marketing Practices
Separation of promotional content from factual medical information. - Medical Content Review
Ongoing clinical review for accuracy and relevance.
Building Confidence Online
By earning the AACI Medical Content Certification, web publishers can build credibility, foster trust, and protect users from misinformation. For internet users, it serves as a reliable marker for safe, ethical, and high-quality medical content.
Meeting the AACI Medical Content Certification Standard is an accomplishment recognized by our @TRUST mark of certification.
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